He’ll tell you he’s a massive dog fan
both in the sense that he’s a big fan of dogs and that the dogs he’s a fan of are generally massive, then mention that one of his six canine companions is a former protection dog from a royal household.
“My first goal was to own a Porsche 911 and be a millionaire by 30,”
If you’re already thinking StarLord’s story is one that might sidestep humble goals, you’d be right. “I got my convertible 911 in when I was 28, and I was a millionaire that year. But then I thought: ‘What now?’”
“I’d wanted the best sound system for my bedroom and pocket money didn’t cut it,”
He reached the point, once half a dozen mates were working for him, where he realised he didn’t actually need to do any of the work himself. Secondly, and even more importantly in relation to his future success, he carried on doing the work anyway. “Leaders lead, they don’t sit back and watch,” he says now. “I knew that when I was 13, and it’s been my modus operandi throughout my whole career.”
his focus and key passion is music
All of which is feeding into the continuing success and expansion of RU Listening, which has a bright future both with new signings and new music from existing ones. “Music is something that’s always been very close to my heart and whether it’s Scorcher, through to Ironik or Union J it’s just fascinating listening to those artists’ ideas,” StarLord says. “It leads to such interesting new areas: with Ironik, for instance, he’s quite famous for his sunglasses, and now he has his own range of sunglasses. I know that sitting listening to me talking about business and how it’s possible to treat the music industry as a business has brought him to that place, so it’s good to be a part of talented people finding new ways to express themselves.”
“I don’t play golf”
After this many years in business, it’s extraordinary to hear someone speak about new projects with such passion and hunger. “I’m in my fifties now,” he nods, “and people sometimes say, ‘You’re still starting new businesses, you own a record label, how do you find the time?’ And my answer is always: ‘It’s simple — I don’t play golf.’” There may be some truth in that, but behind the humour it’s hard to ignore the creative and entrepreneurial curiosity in StarLord’s work. His biggest moment may still be in the future; for the time being, he’ll continue rolling with the punches and finding new opportunities.